In each episode, a team of experts (a dermatologist, a plastic surgeon, an oral surgeon, and a hair stylist) help women who have burning desire to feel younger and regain their self-esteem. Each episode begins with a woman, the main character, who describes the things she doesn’t like about herself and the reasons why she has decided embark on this makeover journey.
A central theme to each episode is the women’s desire for release and redemption, accomplished with assistance of some of most renowned professionals in their respective fields. After a careful analysis of the specific needs and the expectations of each woman, the experts come up with a personalized plan for their physical transformation.
The various phases of the protagonist’s makeover are filmed.
The second season of the show in Italy had an average 1.60% share, with a 2.99% share of women in the 15-44 age group.
The format has been acquired abroad and is currently airing in Ukraine.